Lasting Inspiration

Cotier was a famous illustrator, racking up awards in airbrush illustration early in my career. If one wanted to hire Cotier, one talked to Bonnie, the studio assistant. Cotier was a recluse. Cotier couldn’t be bothered chatting to the clients. Bonnie went to do speeches for Cotier. She met with clients, took the briefs and delivered the work.
Design and Illustration for Cosmic Cow Ice Cream

Design and Illustration for Cosmic Cow™ by Bonnie Cotier

It was only after years that a client, who had been using Cotier for about two years at that time, insisted that they meet him.

The picture in my head of Cotier closely resembled Lazlo Roth who had been my teacher at Parsons. Old guy, bald, long moustache, maybe a beard with critters living in it, funny accent. Probably he smoked and the nicotine mixed with the Dr. Martin’s Dyes on his fingers.

Imagine the surprise in the industry when Bonnie had to come out and admit, that she, Bonnie Cotier, a very young woman, in the most testosterone driven sector of a boy’s club industry was this recluse.

This story inspired me for so many years. When I founded my first design firm, I chose French Smith & Associates, using the surname of my then husband to create the illusion of a man. It worked.

So it was such a treat to find myself sitting next to Bonnie at a Glug Meetup in London last year. We commiserated about starting over in a foreign country, without the extensive networks we both had in the States. Like all Americans we really groused over the appliances, the plumbing, and crazy drivers, even as we celebrated how much we love living here. I came voluntarily. She was here as a trailing spouse and despite having to start over in business was loving living here.

We began having Friday conference calls to present our action lists for the week and report on progress from the previous. We committed to having at least three items to pursue. We consulted with each other on clarifying each of our visions for our businesses and I read and evaluated her project packages and developing a social media practice along with her design firm, Golden Dog. (My main complaint was that she was not charging enough.)

She gave me great support when my Mother died and planned to be there for me when the reality of her death and grief actually set in.

In February I had a dinner to thank those closest to me for being my support, especially in this past year. Bonnie and her wonderful husband Steve celebrated with me and the few others of my closest friends—the family I have made for myself.

Bonnie and Steve regaled my other guests with stories of cave diving and exotic travel. Bonnie had shared her side of the story of when she and Steve had gotten together. I laughed that her family called a hike with Bonnie “death marches” and swore that I would not join her.

Bonnie had me “friend” each group and person for whom she created a Facebook page.

You can imagine my shock when taking a moment to peek at my Facebook feed that one of the group administrators posted the tragic news that Bonnie had lost her life in a cave diving incident.

I mourn my friend, my sister, my encourager, the person who could give the kick-in-the–pants in a way that was a love tap.

I am helping her dear husband with her business. Finishing projects and in a few instances had to break the sad news to clients in the States and trying to work hard to fill up that sad empty place that she left in my heart.

Bonnie, sharing a story at the Glug Meetup

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Buffalo for Sale

Buffalo Zine

Last week I attended the premier of “For Sale: Temporary Showspace” a “a temporary space
where artistic exchange takes place.”

I was invited because a few of my classmates from my MA were involved, including Valerio Oliveri who worked on organizing. The first week’s offerings were photographic art by Emilie Lindsten,
Sophie Dutton,
Nina van der Voorn,
Bronwen Parker-Rhodes,
Christian Nyampeta,
Nicol Vizioli.

Each was fascinating on its own, but I have to say, the passion presented by Nicol Vizoli was unparalleled.

Buffalo Zine unveiled a sneak peak at their first issue which will be presented for sale tonight, Thursday, 14 April at the pop-up gallery’s 2nd week.

Edgy elegance.

That is the only way I can describe the work of David Uzquiza.

The tabloid size, limited edition, designed-as-an arti-fact, zine, was produced with Editor/Creative Director Adrián González in Madrid.  Buffalo’s first issue features articles and art about Patti Smith, Girls, Joan Crawford, Patrick O’Dell and Roy Andersson among others.  

Uzquiza quotes as graphic references the magazines of the 1950s through 1970s including mainstream sources such as Cosmopolitan, Esquire, The New York Times as well as underground publications such as the Spanish Star.

The publication utilizes a page within a page format, which works to add depth to the visuals without conceit.

Uzquiza explains “I think that, unconsciously, we use the design of the magazine as a meta language to discuss the design of magazines, of our love for them and how to make a magazine with your hands and personal way. We create headlines by hand with ink, paint, watercolors or earth on the scanner, or pictures of our mothers … and always, with reverence toward print media as an object of worship.”

See the Zine and purchase, Thursday evening, 14 April

In addition, presented will be drawn and hand printed work by:

Merijn Hos
Momoko Suzuki
Also Not
Christian Nyampeta
Duncan McNaughton
Alberto Hernandez
Olivia Sautreuil
Seif Alhasani

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Congratulations to Jane Carroll

 

Orchard Synergy & Orchard Connection

Art and Poetry by Jane H. Carroll

 

And to me!

On rare occasions I get to design something that is absolute confection. I designed this book, a collection of art and poetry by Jane H. Carroll.

The book won “First Place, Art Book” in the shows of both the National League of American Pen Women, Atlanta, and the National League of American Pen Women, Georgia State, 2010.

Jane’s book is available from Lulu in both the square paperback and a hardback version.

Over the years I have designed Jane’s business cards, brochures, catalog, POP cards and her website.

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A Better Question

Michelle French's creative mind map

Inspired by a new question, I mind-mapped an illustration

It was the best question since the night at dinner, Kit Hinrichs turned to me and said “What do you want to do that you have not done?”

That question set my life on a different course.

Last week I talked to an art director for whom I was preparing a PDF of my work for his perusal. I asked what he would like to see.

“What do you like to do?” he asked.

What a different question from the “what do you want to do?”

Inspired, I sat down with my beloved Prismacolor pencils and mapped the things I like to do.

Nothing replaces for me the visceral experience of drawing. There is elegance in moving pencil, marker or brush across paper or canvas. There is passion in cutting into paint with a palette knife.

My quirky illustrations will probably not land me a job, but this mind map did help me clarify my own goals.

Do you have a map? Or a better question?

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The question

But Can You Draw, comped type

Marker comp type

When I graduated from Auburn University with a degree in Visual Communications, I had learned the elements and principles of design in order to apply them to all things that communicated visually. I learned about advertising and marketing and how business operated. Faithfully,  I practiced the methodology in which I was trained with religious fervor.

For the first few years out of college, as I presented my portfolio full of marker comps, I was often asked by the interviewer if I could draw.

My immediate response was always “I’m not an illustrator.”

They would say:

“Yes, we know that, but
can you draw?”

My reaction was, I’m afraid, rather incredulous.

Of course I could draw! These were freaking marker comps, not typeset printed pieces! Didn’t everyone end up in art and design school precisely because they could draw?

As the practice of design rapidly and drastically changed thanks to the Mac, the portfolios of young design school graduates changed into slick presentations with finished layouts including real photos and type. I began interview with young designers by asking, “Can you draw?”

I know that I could train even my Mom to use a Mac. But the act of drawing, putting pencil or pen to paper, connoted something deeper—a thought process that could be shown and discussed.

People who can draw, can see and think and make deliberate decisions.

I am guilty of going to the computer somewhat early in the process in many cases, but have found that better solutions come after I’ve spent time putting pencil to paper.

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What is the point?

The Point of Design? poster

A few years ago, I had an interview with a creative director for a large ad agency in Atlanta. This wasn’t just any creative director, he had been a classmate of mine in an accelerated summer program at Parsons School of Design in New York City. I had also recently completed a few projects with his wife who had become the Art Director of the publications department at Emory University.

First, he didn’t like my suit. “It’s boring!” he shouted “And you’re not boring.”

Second, he didn’t like anything that anyone has ever done for Emory University. This is an ad man we are talking about and he ranted for an hour and a half—far exceeding the thirteen minutes he had allotted for our meeting.

I rather enjoyed seeing this man unguarded. At Parsons, where student attire at the time was either Preppy or Punk, this man had worn a suit.

Every day.

After returning to my studio, I began thinking about his commentary. Emory University, nicknamed the “Harvard of the South,” was considered by most designers to be a perfect client. They had money, taste, a good corporate ID, and a photography department that was a dream to work with. (I swear, one photographer could shoot a beige metal box with dials on it and give me a sexy photo.)

So what was this creative director’s problem?

The projects just didn’t look flashy.

Well, NO! Because the design was appropriate to the client. They were selling a very expensive education, not sneakers or long distance service. One of my publications was targeted toward people getting cancer treatment. Patients want information on treatment and want to feel better, not assaulted.

And isn’t that the point?

Design should communicate the message of the client. Interpreting that message visually, in the most appropriate way, yielding the desired response—is that not what we do?

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Welcome Back My friends

Illustration, respiratory system, marbles

This illustration was produced for an issue of the Winship Report

I have had an eventful summer. In the midst of recovering from the pressure of my MA, grieving over not misspending my youth—I had to take an unexpected trip to the US over a family emergency. More lost time and a toll on my energy.

In order to shake off some of the cobwebs (and being indecisive over the portfolio section for my website,) I decided to use the Behance Network platform to showcase a few projects. It took me a bit of time to figure out how to present the projects, but once I got them flowing—I was very impressed. It is available here: Michelle’s Portfolio.

It gave me a good way to showcase the visuals, along with the “stories” about the projects. As a designer who is always interested in context, I was very pleased.

I have completed my first two freelance jobs in London. One logo for a non-profit in which a friend is involved and an intense and exhilarating few days working on ads for a major client of a gi-nourmous global ad agency.

I love that adrenaline rush! Things are bubbling up!

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The continuous search for work

Hire Michelle

Yes, this illustration looks like it is my “style,” however, it is from madmenyourself.com.

I have been continuously fine-tuning and honing my essays and portfolio, and obsessing over my website. As the shoemaker’s children have no shoes—designers have the worst time doing their own websites.

While I have a static site up on both of the michellefrenchdesign domains, I still am in the early stages of a Flash portfolio that will replace one of these sites.

Like most of my fellow designers, I am conflicted about what to include or what to scrap.

And as the deadline for beginning the payback of my student loan looms ever nearer, the need for consistent gainful employment becomes a more pressing matter.

So, if you know anyone who needs a senior graphic designer or art director, who has been known to string together words in coherent sentences, be sure to give them my name.

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It is all derivative

I found this wonderful animated film when searching for something else. It very successfully illustrates how artwork is built upon that which came before it.

It goes back to the statement of one of my undergrad professors who succinctly put it: “There is nothing new under the sun.”

The best we can do is a fresh interpretation.

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Hello!

Does the world need another design blog?

This site is a practice site for me. I finally got proficient at DreamWeaver and now I have to figure this out, too.

I have some compulsion to challenge myself beyond any easy boundaries and learning to build a website using WordPress is not different.

Designerstuff.net is a domain I have owned for about a decade. I was designing a line of designer office accoutrement and was in the early stages of collecting investors when the dotcom bubble popped. My investors were positive that since designers could no longer afford their Aeron Chairs, they probably wouldn’t invest in fancy-schmancy office supplies.

As I began using this domain as a way to learn to use blogging software to build a full website, I decided to start another blog.

Does the world need another design blog? Probably not. But I have been around long enough and have plenty of opinions on everything, so I have decided to use it as a blog.

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